This is a well-written account of what was undoubtedly a painful decision. Derrick spent a year trying to make and market a Slack alternative that dealt with what he perceived to be problems with Slack:
Small teams (who have a much easier time making the jump due to their size) didn’t seem that compelled by Level. In follow-up conversations, I discovered that Slack was at most a minor annoyance for them. Suboptimal? Yes. Worth going through the trouble of switching? Probably not.
Every large team I spoke to had an exceptionally high bar and was unwilling to entertain Level until it was significantly more “mature.” They are the ones who need Level the most, and yet it was looking like I wouldn’t have a shot at converting them without months (or years) of development work.
I feel his pain, having also closed down a couple of products on which I spent lots of time but without achieving traction.