Then. A Dark Room went viral. Out of nowhere it made $800 in one day. Then it made $1,200 in one day. Then it made $5,000. Then it made $8,000. Then it hit the #1 spot and I woke up to a $20,000 sales report.
I feel somewhere in between “Then” and “went viral” a two or three paragraphs are missing explaining what lead to being viral or the #1 position.
You see, without explaining what specifically made it go viral, via what channels, and so on - the whole story just reads as a story of a dummy who did not apply any brain to it at all and just happen to stumble upon a gold mine.
One certain lesson is that the guy was smart enough to take an already existing good game from web to mobile. I.e. he did not start from a blank plate, but repackaged an existing good product. If I understand correctly, he just asked a permission to use the sources (for no charge) including all the storyline and dialogs that are so praised by the players. (Did he share his earnings with the original author? Doesn’t look so. Not cool if he didn’t.) That kind of work can be done by a skilled mobile developer in a week, methinks, so one can theoretically have such games on a conveyor.
Another possible lesson is that without a system for delivering games one cannot count on repetitive success.