First time ever posting a “year in review” for Etlworks - our SaaS product for data integration, automation, and ETL.
- 500% year-over-year growth is not bad.
- Spring was really good. Fall wasn’t as good as expected in terms of revenue growth.
- We never converted some promising leads because they decided that they don’t need third-party service at all.
10 production servers in four AWS and one Azure region (started a year with 2 prod servers).
- Migrating from low-cost hosting to big names is a must if you value peace of mind.
- Automation is a must.
- Reserving AWS instances does make a difference.
A few metrics
|Monthly average revenue per customer||$745|
|Lead to customer rate||11%|
|Lead to customer time||5 weeks|
- Investing in customer support is a key to success.
- Our customer base is exactly what we expected it to be: enterprises of all sizes and shapes. The desition makers are typically department-level bosses.
- Still figuring out the marketing. Hiring a marketing guru is a priority.
- In a few years, we can be a multi-million dollars business if we execute and economy permits.
- But nothing is set in stone. Need to stay paranoid.
Services we use
CRM - HubSpot
Email marketing - MailChimp
Docs and Customer support - Zendesk
Roadmap sharing - Feature Upvote
Blog - wordpress.com
Subscription management - PayWhrill
Payment processor - Stripe
Office - Office 365
Conferencing - WebEx
Hosting - AWS and Azure