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Would you base a pricing strategy on your retention rates?


#1

I’m currently considering pricing strategy, and I have some retention data from GA to help inform me.

I’ve not got an enormous amount of data yet, but consider these cohort analysis figures for retention (I’ve deliberately smudged time periods, because I want it to be period agnostic. These could be days, weeks, months, years)…

Would you identify steep drops in retention at various points to try to pinpoint ideal time-based plans?

Or is this all irrelevant, because ultimately pricing is an exercise in perception, and what actually happens is less important?


#2

I also track retention rates and I would guess that you can use drop offs to re-engage people at certain times.

It’s definitely a pain to get right, that’s for sure.