That is a good idea. I’ve thought about doing that, but profiling/interviewing my current customers instead. Most of my customers ARE NOT technical, so the link from the blog to their site wouldn’t be seen as valuable. However, being profiled is something they’d be motivated to do because either 1) they’d personally find it good for them 2) the company would find some small bit of value or 3) it just makes them feel good.
Hopefully after being profiled, they’d share it with a few of their connections and some traffic and users would follow. One of my customers told me a story about him winning a local award (40 under 40) and a few out of state clients and vendors found it because of the Google Alerts they have set up for the industry terms which showed up in his award interview. I suppose this would also work in a similar method.