Intersting - maybe. Valuable? Not sure. I’m just a beginner like most in that thread.
Anyway, at my current stage I need to fill my app blog with content. Content that is useful and educational to my potential users. I collected a number of real-life problems and their solutions during the beta-testing, and now I have to describe them in “How-To” form. I want to have at least 20 large posts. After that I’m planning to add new posts as new general enough problems pop up.
My next stage is planned to be either LinkedIn or specialized forums. I need to find my specific kind of QA (PTE, LT testing) and their PMs (who are my target audience) and start carving a message for them. I read a couple of LinkedIn 101 guides, and understood that for maximum effectivity I need to join a targeted group on LinkedIn. Ads are hard to master there and they are expensive.
It might be tho that I focus on specialized forums instead - I just need to figure out where my people are first. It also occurs to me that my PMs could be better found on LinkedIn, and my QAs - on specialized forums.
I will not have time for any other channel in the near time, so I do not plan anything else yet.
My product is not visual, and is B2B, so Instgram and Facebook are on the bottom of my list.
Twitter I cannot figure out yet. I do understand I can setup an automated posting of links to say my HowTos, but who the heck is going to read them? If someone subscribes to my twitter account, they already know what I’m doing, so what’s the point to bombard them with rotating messages? So maybe new releases notices, but even that is for later.
But NO. EFFING. CODING. IN. 2018.