Discuss Home · Bootstrapped Podcast · Scribbleton Personal Wiki · HelpSpot Customer Service Software · Thermostat NPS

What to change in my Pre-launch landing page?


#1

Hey!

I’ve been working for the past month or so on a new subscription box for software developers.

Before investing too much money into it, I developed a pre-launch page and I’m planning to spend a couple hundred dollars on Reddit/Facebook ads and promote it manually to validate the idea.

Here’s the landing page: https://www.devcrate.io

It’s looks simple, but I’ve put a lot of effort into the whole concept so far.

This is the first venture I actually pre-launch, so I could really use some insight and opinions on what to change and what to keep.


#2

I’d want to know more specifically what I’d be getting in a box. Does the $25 get me a shirt and a sticker? Three shirts and five stickers? An “example contents list” or something like that would help. The background image does a good job of providing samples. Looks good. Also, I think "there is a limited amount"would sound better as “there are a limited number”.


#3

Thanks! English is not my native language so stuff like that sometimes goes through, already changed it on the production site.

Regarding the example contents, I didn’t do it because I didn’t want people to assume that the contents of the box are fixed. The purpose of this box is to have a kind of “monthly Christmas”. You don’t know what’s inside until you open it.

I can, however, guarantee that the value of the box is a multiple of what you’re actually paying for it (a cool tshirt alone costs >$20 on most retailers). I didn’t specify since most people told me to slim down my copy.

A couple people registered through Bootstrapped. If you guys have any suggestions regarding what should I ship on the box, feel free to reply. I’ll do my best to accomplish it.


#4

Can you pick a t-shirt size?


#5

Sure! We have t-shirt sizes ranging from S to XXL.


#6

The purpose of this box is to have a kind of “monthly Christmas”. You don’t know what’s inside until you open it… I can, however, guarantee that the value of the box is a multiple of what you’re actually paying for it (a cool tshirt alone costs >$20 on most retailers).

It’s probably enough just to say some version of this on the page (probably low and small). It would have answered the question I had. I like the idea – good luck with it.


#7

Also, check out https://quarterly.co/ for copy ideas.


#8

Without any hint as to what comes in the box, I think people will be uninterested and not sign up. There are plenty of similar subscription services and many (most?) have some kind of “here’s a typical box” thing showing what to expect.


#9

I’ve added a FAQ to answer the questions you guys had, can you confirm that you’d be more inclined to sign up now as opposed to without the FAQ?


#10

The FAQ does answer the questions I had, but it’s hard to find. I was thinking the “what’s in the box” info would be on the page somewhere.