he pays $29.90 for a Microsoft gift card that sells for $30
Holy carp! That’s some margin!
Then thinking of it, it makes sense. Gift cards is the only thing I still drop by into a game shop (I know I can get them in other stores, but I always forget where), so this is a loss-leader of a kind for a game shop. But still I do not buy any games in the boxes anymore - even my kids don’t want them: “too much trouble to insert the disk”