I am working on the next version of my desktop software. At the moment I have two editions https://wordcleaner.com/buy/
Standard is $99, and Business is $199. About 1/3 of people buy the Business version, and 2/3 buy the Standard version. So I suppose the overall income from each is the same.
I have a few thoughts:
Does listing lots of features differences just confuse users when they go to buy? Does it create hesitation? Is it better to have one version to keep the buying process simple? Or maybe just have one feature difference, e.g. in the standard version, it converts just one file at a time in the business version it bulk converts?
Or maybe just have one version but have some kind of premium support addon that business customers could go for? Are addon services a better way to make extra cash?
Or maybe just concentrate on business customers and direct casual users to our web version where plans start from $5?
Should I keep both versions but call the cheaper one something else like personal?
I am trying to get the balance right between home/freelance users who are paying for it out of their pocket and business users who don’t care what the price is as long as it works.
A competitor actually sells their product for $399, is there an argument for going more up market and just targeting business users?
Would appreciate any thoughts.