Been struggling with motivation and direction lately.
I’m currently running a beta for a SaaS I am attempting to get off the ground. I have ~100 users, yet none have much account activity (some haven’t even tried it after signing up and accepting the beta invitation). I’ve attempted to reach out with hyper-personalized emails, but have been met with silence. (I’ve also tried to reach out to communities on Reddit/HN and am always met with criticism, but that’s another story.)
I have lots of people giving me the "I’ll be an active user when you implement
x"—but as it stands now, I don’t know if I should implement
x without first having an active user base to help feature prioritization. Since the SaaS is just a developer-focused API, it’s hard to find the reasoning as to why my users are inactive.
Today I received an email from a user bashing me for self-promoting on HN and not having a crucial feature they needed, which I chose put on the back-burner so that I could instead launch the beta early.
Maybe that was the wrong decision? (I launched the beta with what I believed was “good enough.”)
I feel like I’m developing features in a vacuum and like I’m kind of just throwing guesses at what feature I should implement next, hoping that somehow that feature will make users more active.
I want to improve the on-boarding of my product and finish features, but I feel like it’s wasted effort without first having at least a few active users that I can get feedback from.
Not really sure where to go from here.
My funnel sucks. Possibly shipped beta too early. I am getting a lot of users in the door, but they’re just hanging out for a bit and then leaving. Attempts to get feedback as to why have failed. Not sure how to prioritize.