Here’s what I would suggest for market research instead of a survey in this case.
Use facebook as a market research tool. People think facebook ads as just a marketing platform, but it’s really just a way to reach specific groups effectively.
If you have a few hundred dollars, I would run a small fb ad campaign with the goal simply being reach. Create an audience that is specific, but not too broad (I like to keep my audiences larger than 500k in early stages). The goal of the campaign should be set to Reach (number of people who see the ad).
Run a few different ads with various value propositions in the headline. Then send any traffic to a simple landing page with a brief explanation of the product, and then ask them to “join the wait list.”
The goal here is not to grow a wait list. You are trying to do the following:
- Test which value proposition generates the most interest
- Establish baseline cost-per-metrics for top funnel engagement. CPM, CPC, and CTR help you determine how responsive these groups will be, how competitive the audience is, and what audience is ideal.
It only takes a few hundred bucks to get an initial feel for a market and their interests. Good luck!