As I mentioned in a previous post (you can read it here), I’m wondering if I should build or validate an app idea I’ve been thinking about during the last 4 weeks.
After thinking about some of the received feedback and listening to this great interview with Brecht Palombo on ConversionAid, I’ve decided to start by interviewing potential customers about the problem I’m trying to solve.
One of the customer personas I’m targeting are Shopify store owners running a profitable store, so I’ve written around 50 cold emails to Shopify store owners asking them to talk over Skype.
The other customer personas I would like to work with are small SAAS companies.
How would you approach this type of customer when the goal is to interview them about how they manage their customer support service?