I thought it would be maybe interesting to share what our conversion rates are (with a bit of context to make the most out of it).
Here is my recent data for WiseCash, for which I have a cc-required 14-day trial:
- july: 0.60% ratio between “view home page” and “start a trial”
- august: 0.61%
- september: 0.69%
As well, the rate of conversion between “start a trial” and “remains onboard afterwards” is consistently at 40%.
I am going to rebuild the home-page and compare with these metrics.
What are your conversion rates so far?