Thanks a ton for your elaborate answer Clay!
You're absolutely right, it's not easy to market this idea. I get the feeling only a handful of entrepreneurs even think about validating their ideas beyond "I'm gonna ask some friends and students" and "I'll google for a day". That means getting in front of those customers is pretty hard and requires a good portion of educating.
On the other hand you're also right about it not being a very straight-forward pitch. I realized that people have troubles getting the idea which is not a good thing. See www.6months.co for the pitch.
Haha, yeah as you see I'm currently validating it the same way I'm pitching the product. It's definitely a bit meta I put up the landing page yesterday and have no insights so far. There's not much traffic yet.
There's some competition, but their USP is a bit different. The one you posted is more about questionnaires and less about gauging interest from your paying audience. Another competition is QuickMVP, but their site seems to be abandoned. I couldn't sign up properly last time I checked.
Landing page providers are definitely competition, but even with those you spend quite some time setting up the page, connecting Mailchimp, getting a custom domain going. I feel a streamlined product that's geared towards this one use-case might help people validating their ideas more quickly and comfortably.
How woudl/do you go about validating ideas yourself? What's your approach?
That's true. It's not an ideal business that generates nice and long customer lifetime values. Either you get a high volume of customers who want to validate business ideas, or you up-sell later - as you said.
That's a good point. People who don't hit sign-up are lost and you don't really know what made them leave your page. Was it the copy on the landing page? Didn't they understand your problem? Was a feature missing? The prices too high? All that might play into this, but on the other hand if few people sign up, you know that those are the things you have to change and then simple retry with another version. You could A/B test this until more people are willing to give you their vote.