Hi there!
I’ve created a small software tool that I am trying to sell. Currently I am thinking about investing some money (say 100$ per month) into this and I am stuck with the options. So I just wanted to know your experience with the best ~100$ investment? I understand the question is pretty broad, but I think it could help me and others to understand possible directions at least.
Any advice is highly appreciated.
If you sell a tool then your question mainly should be how you can invest (time/money) in two areas:
In order to give you suggestions here you really need to tell us more about your tool / niche / customer pains…
You’re right of course - but I think he’s just asking what others have done that worked for them - guess the idea is to spark off ideas rather than a prescriptive “for your specific case you should do x, y, z”
If you already have customers signing up and using your tool, you can try usability testing to increase the percentage of first-time users who stick around and eventually purchase. That is, “user retention” rate.
You’d spend your monthly budget to reward the individuals who you perform the usability testing on. I pay €30/person - your amount would depend on your local economy.
Not sure about recurring investments, but good design helps a lot with conversion rates. That doesn’t mean $100s or $1000s on a designer, it might just mean a decent Bootstrap template.
Usability testing. Can you explain that a bit more? I’m fairly new to the world of SAAS. Are the people you’re performing the test on your current customers? Or do you use it on new people? Can you give me an example of a usability test?
Be careful: I was working on new powerful features for 8-9 months. The monthly revenue growth after adding them is zero.
If you product is good enough already than SEO and marketing are more important.
Usability testing. Can you explain that a bit more?
There’s plenty of websites that explain usability testing far better than I could here.
Maybe my best monthly 100€ is for my accountant. Frees up sooo much of my time 
Thanks everybody for their answers!
As for me, I am working on File/Folder protection tool so a user can set a password to access their data.
@Rhino , you are right, I am trying to build a list of options that was successfully applied by others. There are so much possible actions so I’m wondering which of them really works. I understand that working for one is not means it has to work for other though.
Just to sum up the options and probably bump the thread:
As for me, I still can’t say for sure what the best option for me was. The main reason of this is so difficult to gauge the contribution value of the particular investment in the overall result.
Office 365. It is actually $25 / month for 5 accounts.
This is a pretty old thread, but if you have $100 /month to spend one immediately actionable thing you can do that will make a difference is to implement Drip (https://www.drip.com). You can get it up and running in a couple of hours and it will improve conversions.