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"Sell to Strangers" - howto video on content marketing


#1

If, like me, you are struggling to put together a coherent content marketing strategy, I recommend watching Sell to Strangers, made by Brian Casel from Audience Ops. It describes a five-part approach based on evergreen articles, lead magnets, emails, case studies, and social media posts.


#2

What are the top 3 takeaways you found most helpful for YOU?
BTW, have you read Content Machine by Dan Norris? it’s pretty darn good.


#3
  1. Promote each blog post via social media channels at least 10 times, each time with a different pull quote and rewording of the title

  2. Case studies entirely telling a story of a customer make excellent content

  3. Facebook ads for B2B work best when advertising evergreen content rather than advertising my product directly

Bonus takeaway 4) The first two weeks after a customer signs up for emails is a critical time for an initial drip sequence of emails

As content marketing is a major part of our strategy for marketing Feature Upvote, the video was very timely for me.


#4

FYI, I have found Facebook GROUPS (around a particular subject) are the killer social media as long as you are not posting something for sale. There is a FB group of 50K speech therapists. I posted a free 7 month subscription and got 150 signups. (therapists are busy and hard to reach. I’d have to spend $8K to get 150 signups via print advertising). And I have actually seen folks post things “on sale” there to.


#5

Its baffling to me that Facebook has not, as yet, allowed advertisers to directly target Groups.


#6

I didn’t realize they don’t. That’ CRAZY. Good news for us though, because that means when you post there’s even LESS competition in a Group.