1) Promote each blog post via social media channels at least 10 times, each time with a different pull quote and rewording of the title
2) Case studies entirely telling a story of a customer make excellent content
3) Facebook ads for B2B work best when advertising evergreen content rather than advertising my product directly
Bonus takeaway 4) The first two weeks after a customer signs up for emails is a critical time for an initial drip sequence of emails
As content marketing is a major part of our strategy for marketing Feature Upvote, the video was very timely for me.