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SaaS Metrics. User Acquisition has less impact on profit than Retention and Monetization


While user acquisition is important, a 1% improvement in customer monetization or user retention will have 3-4x impact on bottom line over user acquisition. Interesting talk from Patrick Campbell at Price Intelligently.

[SaaS Metrics, Patrick Campbell, Price Intelligently.]( http://businessofsoftware.org/2017/08/saas-pricing-consultancy-gives-away-free-software-patrick-campbell-profitwell-bos-usa-2016/?utm_medium=social&utm_campaign=Freesoft&utm_source=BootStrapped)


Yes because in most cases is always simpler/cheaper to sell to existing user than trying to get a new one :stuck_out_tongue: