Most people don’t know that.
$12 is much too cheap IMHO. Especially if it is as good as @Roel_V says. In fact it is so cheap that many people will just assume it is crap without even bothering to try it. Google “price as signal”.
If you do go for a prominent “Download now” button on your home page, I’d be curious to see your before and after download rates.
I suspect you’d double or triple your download rate.
(BTW: It wasn’t immediately clear to me from your home page that this even is software!)
Thanks for the responses “startrinity”, Andy, Steve.
We are still experimenting with the pricing; thanks for the input.
@startrinity: Regarding your question: It just happened to be a natural fit given our backgrounds.