So, two popular offers in this category (Treehouse and Lynda.com) both price with monthly memberships at various price points between $25 and $45 per month. Initially I was just thinking about selling the tutorial videos for $9.99 each, but then bundling other packages which would include material like exercises and code examples, such as the “Designers Package”, “Intermediate Developers Package”, and “Full Office Training Program” for $50 - $500 each. However, the thought of recurring revenue is very intriguing.
I’m not sure how to approach this decision, recurring monthly pricing, or package level pricing. I’m trying to find a way to look at the numbers and do projections, but there just isn’t enough information, since I have not released anything yet. And, will either choice trap me in a decision I can’t back out of?