A partner company sells a version of our software with their branding. They’ve recently commissioned a whole bunch of 20-minute-long videos, hosted on YouTube, promoting the features (I mean, benefits) of the software, going into detail. The videos are great - they had me wanting to buy my own damn product. But they are long. I thought maybe they are too long for most people to bother watching. But my girlfriend disagrees. She loves watching lots of YouTube videos promoting whatever product or theme she is currently into, and thinks that plenty of other people are the same.
And so I’m keen to find data. Have any of you tried making long promotional videos for your products? Do they sell?
(For the record, I’m not talking about infomercial-style videos. Rather, a detailed explanation and illustration of the product’s features.)