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Pricing experiments you might not know


#1

http://conversionxl.com/pricing-experiments-you-might-not-know-but-can-learn-from/

A few things I hadn’t seen before in here. Tweeted at me by Antonio Ribeiro, not sure if he’s on here, but thanks!


#2

Just finished one of the books he cited. Priceless (na). It’s quite good.


#3

What’s your experience with having only one price on snappy? Do you “feel” you’re converting/performing better than if you went with a tiered pricing?


#4

So far so good. I think it ties in with the idea that we’re trying to keep it simpler than other tools so the pricing is simpler. I could see down the road if we add some more advanced features that we’d break that into tiers but for now it’s good.

As it’s per user it a bit different than other types of SaaS models. There’s an element of tiering built in even though it’s only one price as a company with 5 people pays 5X so it’s not exactly the same as if we were a project management app that only had 1 tier all unlimited.