Yesterday I published a guest post on SaaS pricing on the Kissmetrics blog on a pricing experiment we did at Planio.
A couple takeaways that I think could be useful here for fellow bootstrapped companies:
Your pricing is your conversion rate on the value you create for your customers. It’s tempting to “set it and forget it” and focus on product and acquisition instead. But the returns on your time to do some digging can be astounding. You can see the figures and details in the article above.
Average monthly recurring revenue per new customer is crucial to your business. It’s really, really hard to get 65,738 customers like Buffer at an average MMR of about 16 dollars. I’d prefer to get 650 customers like Baremetrics at $100/customer.