Sounds like you’re there. It’s time. Dive in.
“The best time to plant a tree was 20 years ago. The second best time is today.”
—Overused proverb that oversimplifies the emotional hurdles you’re facing preventing you from starting, committing, testing, and iterating, but hey there it is anyway so you’re welcome, you can thank me later.
Don’t worry about competition right now. It just doesn’t matter all that much. Competition is a sign of a healthy market, but often not a sign of market oversaturation.
So there are competitors? Awesome! Are those competitors paying money to place ads for low traffic keywords that are easy for you to outrank organically? Yes? Awesome! At a glance, it sounds like there’s money to be made in that niche. Companies rarely do sustained CPC campaigns for niches where the customers are apathetic to making a purchase. Anyway, those are just quick assumptions I’d make about your competitors, based solely on what you wrote above, not knowing your chosen niche. But, it’s very simple to test these assumptions. (I say simple, not to mean it won’t take some work, but conceptually… very simple).
As an entrepreneur, there will never be a perfect time. There will never be an obvious and clear path. There will always be a million things for you to think about, do next, make decisions about. A bazillion tactics. And, with sustained effort, a huge chunk of those tactics will work just fine.
One of those many options you’ll face as an entrepreneur will always be this one: the choice to do absolutely nothing, to sit and navel gaze, to ponder, to worry you’re making a misstep, to over analyze, to keep learning just-in-case rather than just-in-time.
It’s a pocket veto of your ambitions and dreams.
Don’t pocket veto your dreams.
Cross “[ X ] Continue to do nothing.” off your to-do list, because you’re not going to do that anymore. It’s simply not an option for you anymore.
Now, how can you test one single hypothesis this week?
Think of one thing that will help you learn if this niche has real, paying customers that you can help in some way. One test that you can do in the next 5-7 days.
If you want, respond here with that one thing, and we’ll promise to hold you accountable.