You may remember I decided to rebrand my Word Cleaner product to Doc Converter Pro.
The new product has all the same features as the old one but it supports more file formats and it is easier to use. The site for the new product is fast, the buying process is super easy. Just one problem people are not buying it In fact more users have bought copies of the old version!
Here is the old site:
Here is the new site: https://documentconverter.pro/
I really don’t understand what the issue is.
The only thing i can think of is maybe people like the idea of a specialist converter? Word Cleaner was Word to HTML, Doc Converter Pro can do Word and PDF to HTML, Word to PDF etc. Seems odd users would like less features?
I have a few options:
Keep both products alive but concentrate on marketing the new one. This is an option but it is a bit messy.
Kill the new brand and go back to the old one?
Persevere and see if things get better? New product has been on the market since November but sales are woeful.
Would appreciate any advice and I really don’t understand what is going on.