We appear to have a few things in common I’m a developer by trade, but I also know a bit about HVAC (I’m EPA 608 licensed, and I’m building an unrelated HVAC product). It’s cool to see that you built your product using Clojure/Clojurescript! I happen to run a job board for functional programming languages.
So, anyways. I came across your website the other day (cool domain!) and, to be honest, I had a hard time understanding what it is and why someone would use it. Here’s a little feedback on your site’s messaging:
Record, Analyze, Improve! - HVAC.io is the easiest way to record, analyze and share your HVAC systems data
Right off the bat, this sounds like work! I don’t want more work. Try focusing on how your product solves my pain. Highlight benefits, not features.
[featured customer logos]
I don’t even know what this thing is yet, and you’re already showing me social proof. I would look for social proof when I’m closer to making a purchasing decision. The valuable real estate at the top of the page could be better used to capture my attention and keep me on the page.
Turnkey solution for recording
This is probably the best block of text (and photo) on the home page. “Turnkey solution” and “plug and play” both make it sound easy to set-up, which is good. The photo of your physical product is great because it helps me to understand what you’re selling.
The rest of the content on the home page is kind of hard to read through. I found myself not wanting to read it. However, the use cases that you mention are a great start. I would make the different use cases more obvious and easier to consume. Remember to focus on the benefits, not features.
The pricing page is hard to understand, it lacks clarity in many areas.
- I don’t understand who the “Experts” plan is for, and it seems odd that it’s separate but in close proximity to the other plans.
- The actual prices lack clarity. I would suggest using a toggle or tabs to switch prices between monthly/annual.
- Pricing by a proprietary “storage” unit is very confusing. You even admit it on your pricing page! Hide that complexity from the customer by using a surrogate metric–something I would know–like how many buildings or how many a/c units I have.
- The progress indicators are confusing. I don’t understand why they’re there.
- “Purchase Order (PO)” seems like odd text for a Call To Action.
- The short summary text at the bottom of each plan is actually very helpful. I would suggest moving it to right below the plan name.
I hope you’ll take that all as constructive criticism. And I hope it helps!