Discuss Home · Bootstrapped Podcast · Scribbleton Personal Wiki · HelpSpot Customer Service Software · Thermostat NPS

Mike McDerment - Marketing Metrics and the Systems you need to Measure Them


#1

Here is a video with Mike McDerment (CEO of Freshbooks) presenting how to make your own marketing database, and telling us not to rely on third party services for our marketing data.

If this person turns out to be our best customer, we want to know where they came from.
Marketing Metrics and the Systems you need to Measure Them