Hi Caroline -
I really liked the process, it was really straightforward. I did have to go back to the site to get more context for what I was doing, but I assume anyone going through that process would already be familiar.
One thing that confused me was the KISSMetrics logo and the Calibri logo next to Google Analytics. Since you were only asking for Google Analytics connections, it just caused one of those momentary “glitches” in my head going through.
Also, I ended up skipping the Google Analytics integration, because I was so focused on completing the process and it wasn’t immediately clear what additional benefit I would receive if I took the effort to link it up.
If the goal is to get people into the app and using it, I would think that’s fine, but if Google Analytics connections are something that would increase that initial value when I first sign in, it might be worth testing whether forcing a GA integration rather than allowing them to skip would be beneficial.
For example, allowing them to skip might get more people through the process, but it might even out in terms of trial-paid conversions as more of the trial users are seeing enough value to convince them to stick around (oh, and since they’ve invested the time to integrate with something, it triggers that fear of wasted effort).
And you may be able to mitigate the onboarding dropoffs with triggered emails that nudge them back to complete the process.
I’m excited to see how this works. Looks like a nice product.