Just to expand on why I think the site works.
The typography is gorgeous. They are using the lato google font https://fonts.google.com/specimen/Lato I use this font myself on some sites, but they make really clever use of the different font weights, eg on the bold text.
The colour scheme is excellent. Notice how the text is grey not black and the muted colours work remarkably well.
Lastly lots of white space, always a winner for websites.
I have no connection to this company, I just think they done a great job on their site design. I will certainly be stealing some ideas