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Lama.io - Adblock Creative Manager


#1

Hi, first of all, a quick intro: My name is Luis and I’m a 36 yo developer from Portugal. I’ve been lurking around this forum for some time but hadn’t posted anything yet since I was finishing a side project which I’m linking here now to get any feedback.

The service, lama.io, is a tool for website owners to manage several creatives (html blocks or images) that will get shown to adblock visitors. I built it to give website owners a bit more control, flexibility, and performance data to the content that your adblock visitors see.

Instead of set-and-forget type scripts that block your content or show the visitor big bold warnings that he/she’s using adblock, lama.io allows you to create and easily manage several zones and creatives and get immediate performance data of how many visitors saw or clicked on your creatives. It’s similar to how a very basic ad-server would work but just to manage content for your adblock traffic.

Of course, this service isn’t for everybody and will be of most use to website owners that use display advertising on their website and are worried or curious about what adblock usage is doing to their website/business/profit.

I’m also aware that not everybody is a fan of these types of systems that bypass adblock but I’m hoping that on this forum most people will focus more on the website and business side of it than the potential merits (or lack or) of showing customized content to adblock traffic.

I’m ready to answer any questions and receive any constructive criticism.


#2

Hi Luis,
the idea really looks good. I feel that your website copy does not speak directly to your audience. Have you tried meeting/talking to creative agencies to hear what kind of language they use to describe this kind of service?


#3

Hey unboot, thanks for the feedback!

I kind of see what you mean about not being completely clear. I guess it’s more geared to people that are already looking for something like it. I figure that my target audience is pretty much anybody that runs a website and gets revenue from ads and not specifically agencies.

Adblock still seems to be an ever increasing issue for those people (some niches naturally suffer more than others) so the service allows them to do their own thing (like run some private campaigns or deals, write their own copy, use their own images, etc) and see what works on their traffic.
I actually hope the system can be used by people in different and creative ways that’s why I didn’t include any type of paywalls or signup forms, predefined whitelisting messages and other nagging stuff that have been plaguing the web lately if you’re an adblock user. It will still require some smart marketing skills and creativity from customers, but that’s the price to pay when trying to convert adblock visitors.

Being mostly a developer/devops type of guy I admit the marketing part is always what I struggle the most and usually avoid. (and yeah I know it’s a deadly sin saying this while trying to launch a saas)
But I am of course already taking notes and working on improved copy and also considering a demo video on how it works and some other better descriptions.
Any suggestions are of course welcome since I do find it a bit hard to describe the system in a really clear way that doesn’t also imply that it’s an anti-adblock system, which although it may appear to be in the way that it works, ideologically it’s not. I can get more into my personal opinions regarding the whole never-ending debate of adblocking vs the whole advertising industry if anybody cares but it’s pretty much irrelevant since things aren’t going to change anytime soon for either side.

Thanks again for your comment and taking the time to see the website.


#4

I think you know that here you won’t find potential clients, so take with a grain of salt every advice related to website copy, it may mislead you.

There are tons of forums, facebook groups, etc about advertising, you’ll get so much value from them, including customers. Talk with the admin/mods first to make sure you won’t get flagged as spam, and who knows, if it becomes a good source of customers, strike a deal(discounts to audience, affiliate deal, etc).

You need to work on the website design, it looks amateurish.


#5

Hi Virgil, you’re right that the site design does looks amateurish and still very barebones. I’m really not a design oriented guy so the website is currently just based around a very basic template that I quickly adapted just to have the service out there and get some early feedback.

As I’ve hinted on my previous post, I still didn’t spend enough time on the marketing website and copy but I’m already rewriting the copy and working on improving the website overall. So for now I’ll just attribute that fact to the old launch motto that if you’re not embarrassed of your first product or design at launch, then you launched too late :slight_smile:

As for the target market, of course I know my target audience isn’t on startup, bootstrapping or tech forums, I’m just posting here to get a conversation going and get some feedback from people that are also doing their own launches and products. I’m also gathering feedback and trying to market it in other places/websites that are more likely to need or use the system.

Thanks for the feedback!