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July Report: 49,112 Page Visits, 5,242 Email Subscribers and $435,79


#1

Hey! I am Rich, maker of Failory. A few months ago we became a transparent startup and became sharing our marketing strategies, numbers, revenue & expenses. Some weeks ago I shared my June report in this community. Today, I have just published our July report.

July was a pretty successful month. +12K users visited the website, 250 of which subscribed to Failory newsletter. The SEO traffic grew a lot, and +50% of the traffic represented organic searches. I was also able to sell some sponsorships, so I made +$400. Moreover, I launched a few new pages on the site and carry out some design improvements. You can read the article here:

 

 

But in case you don’t have time to read this long article, here is the most important information :point_down:

Our Google Analytics numbers:

  • :family_woman_woman_girl_boy: Users: 12,262
  • :bowing_man:‍♂️ New Users: 11,129
  • :computer_mouse:️ Sessions: 15,918
  • :1234: Number of Sessions per User: 1.30
  • :eyes: Page Views: 49,112
  • :dart: Pages/Session: 3.09
  • :alarm_clock: Avg. Session Duration: 00:02:39

 

The 12,262 came from different channels:

  • :mag_right: Organic Search: 6,525 (53.21%)
  • :link: Direct: 3,278 (26.73%)
  • :two_men_holding_hands: Social: 1,489 (12.14%)
  • :telephone_receiver: Referral: 882 (7.19%)
  • :gear:️ Other: 110 (0.90%)
  • :email:️ Email: 11 (0.09%)

 

Regarding our email newsletter, here are some numbers:

  • :envelope_with_arrow: Email Subscribers in June: 4,992
  • :chart_with_upwards_trend: Email Subscribers in July: 5,242
  • :new: New Subscribers: 250
  • :bar_chart: Growth Rate: 5.01%
  • :date: New Email Subscribers per Day: 8.06

 

What about revenue and expenses?

:moneybag: Revenue: $435,79

  • Sponsorships: 200$
  • Ads: 135$
  • Amazon Affiliates: $10,79
  • Other: 90$

:credit_card: Expenses: $130

  • Webflow Hosting: $20
  • Freelancer: 50$
  • Fees: $60

:heavy_dollar_sign: Profit: $305.79

 

Make sure to check out our monthly report, in which you will also find the marketing strategies that allowed us to reach these numbers!