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It’s 2013 and 99 percent of people are marketing their products like it’s 2004


#1

Great article by Gary Vaynerchuk about marketing websites/apps:

https://www.linkedin.com/today/post/article/20130822173500-10486099-storytelling-in-2013

Wondering your thoughts on this…

I agree to the most of points except email, email is still the best marketing channel if you do it right…


#2

I cannot help but notice that billboards and tv ads are still very much alive. Someone is paying for them, which (I assume) means it works for them, too.

Gary is a smart guy, but he mixed two messages in the same post:

  • Some media is dead
  • Tell a useful story and then you can win on any media

Second one is a good one, and commonly preached these days. His very post is a meta-application of the same principle.

First point though is questionable and just erodes the post.


#3

Seems to be very focussed on the consumer space, and it’s probably more true there. Most of what I read now about email marketing is more B2B (but maybe that’s because that’s the space I’m in.)


#4

In the B2B space, you can have a lot of success marketing your product like it’s 1960.


#5

and there’s no problem with that if it works :slight_smile: