There is a growing trend around SaaS product marketing that is giving me a bit of concern. Most product are turning to Lifetime license sales which I think is good if you’re using it to get early users who will give you product validation.
However the consumer behaviour is changing. Most consumers now go around looking for lifetime access to your product instead of the regular monthly or yearly price. Also services like Appsumo briefcase now also makes consumer want to pay a fraction of monthly fee to access a lot of SaaS products. If you have a similar product that is part of Appsumo briefcase, it will be difficult marketing against them.
Is this the future of SaaS products marketing? How sustainable is this model in the long run and what other models should SaaS products adopt.
Honest feedback is needed because I have launched which I have offered lifetime access for a limited period.