The user manual gets shipped with our software and one can access it from within the software. I am wondering whether it might also be a good idea to make the user manual available at our website.
Two pros I can think of are:
(1) May help the search traffic a bit I presume, but, I am not sure how much.
(2) A buyer will have the option to go through the manual and get a even greater understanding of the software before making the purchase decision.
On the negative side, I wonder whether some buyers will keep using the online manual itself (instead of the copy on their machine) thereby putting some load on the web server.
Any experiences/thoughts related to this?