This post contains both a very general and very specific question. Let me give some context to frame my inquiry and then ask my questions.
I run three small side projects all of which I want to grow. All three perform poorly in terms of organic inbound traffic.
I have not invested much effort or money into content marketing or other organic-centric strategies. I recognize that starting with the basics of keeping fresh content on the sites, getting a decent backlink portfolio, etc… would be a good place to start. I’ve done a TON of reading over the years and have worked for some very SEO dependent companies so I know all the fundamentals.
Beyond those “evergreen” basics, I recognize that there is also the constant game of trying to stay one step ahead of the of the search engines and use some very specific tactical approaches. I’m not even talking black-hat/gray-hat stuff. I’m just talking about optimizing all of your efforts in the ways that have the most impact currently. For instance, from what I’ve read there is a right way and a bunch of wrong ways to do guest posting these days.
I worked for Mahalo.com during the original Panda update. We were one of many sites that got obliterated by that change and so I experienced first hand how certain tactics can be VERY effective one day and then be completely gone the next day all at the whim of the all-mighty Googs.
I do want to personally get good at the basic evergreen fundamentals of organic inbound marketing but I would also love some consultation and augmentation from really good, really smart people who are focusing on THIS all day everyday. As a web based business founder, I think that it is essential for me to stay aware of the current SEO landscape. On the other hand, I’m also a husband, father and full-time employee so I just simply can’t invest the amount of time it would take to stay sharp as an “SEO Ninja” (you can slap me for that). For that reason I would like to find some really good people to help me with my businesses.
So there’s all of the context.
Now for the questions.
How do you handle SEO? Does everyone here run their own SEO/content marketing/inbound marketing? Has anyone successfully found a way to augment your businesses by delegating some of that strategy and execution?
If you do have SEO help, how did you find it? Who do you recommend?