Thanks again for the feedback and working through this with us. It is much appreciated. We are obviously sending the wrong message.
The tool isn't directed at strict software developers that work on one or a few applications or database administrators. It is more for an analyst or application support role or possibly developer that works with multiple or even many applications with back end databases they did not build. They use the database to understand the application for support, fixing issues, or writing reports, possibly code.
There may be a team that doesn't want to waste re-writing the same queries over and over and need to share them or to bring new or junior members up to speed. The individual may support enough applications that they can not remember the details of all of them, but want to be able to instantly retrieve work they've done in the past rather than re-writing the query every time. Or they may be doing a project to replace or re-write an application they've not worked with before and need to understand what is there. You can take hours asking users a thousand questions to try to understand and get part of the answer. This tool doesn't necessarily replace that process, but it can very quickly add significant time-savings and value to it.
I think many software professionals working for businesses that have 3rd party and custom applications driven by a database understand the value of the technical makeup of these databases and how much it can help you implement, upgrade and support these systems. Our tool is intended to provide significant help with the process of discovering and retaining that technical information about the database.
How about this...
Get rid of "write queries, we can help", I believe this is misleading, making people think we are trying to help with the actual typing of the query when we are really trying to help with the information you need to develop the query.
Add something like this...
Find and share sql queries
A tool for software analysts and application support professionals to find, organize and share sql query code.
Do you spend time writing sql that you know has been written before?
Do you spend time hunting for relationship, join, table or field details in unknown databases with less than perfect design?
Does your team write different versions of the same sql query over and over?
Do you spend time hunting through databases, sql scripts, code, spreadsheets or Access files for sql code?
If you answered yes to any of these questions, Sql Caddy can help you.