Hi, I’m Elliott. I’m part of a website design and development company in Louisville, Kentucky, USA.
About two years ago, we had the idea for an e-commerce project we called Ashford Fair aimed at selling antiques/collectibles/unique items. The ideas was that it would be a kind of flash sale site, with weekly “fairs” featuring items around a particular theme. Advance emails would go out the night before. Also, we intended that visitors would have to sign up (at least provide an email address) to see the items, as is popular on other flash sale sites. The target market isn’t technical people, but people who are interested in home decor and accessories.
And…we’ve had one sale so far.
So we have two problems:
- We can’t seem to get people to buy.
- It’s prohibitively expensive to keep using adwords to get traffic.
We’ve dumped a good bit of money into Adwords as a source of traffic, but we’ve noticed two things. When we require an email address to even see the site, it’s like a 90% bounce rate. But at least we did get some email addresses to send the weekly announcements to. When we took the email requirement off, the bounce rate dropped, but now we don’t get any account creation. Either way, very few visitors will drill into any product at all. We’ve paused the Adwords campaign until we figure out what to do.
We’ve tried using Pinterest as a source of traffic, but that hasn’t shown any results.
I would greatly appreciate any feedback that anyone can give regarding what we may be able to do better. Specifically, ideas around attracting “good” traffic (ie, HN traffic still wouldn’t sell anything–wrong market), and ideas around convincing visitors to buy.