After doing some research I think I found a niche with a problem worth solving but I’m not sure about its viability to build a product. I’m working with someone who is in that niche (let’s call him “the domain expert”) and I plan to build a solution for him, and then try to sell it to his colleagues. Here is my dilemma:
The app I want to build is basically project management for a very specific niche. I’ve done some research, I found a two or three tools that do project management for that niche, and proposed them to my domain expert. He told me that the apps didn’t really meet his needs, he even showed me an excel sheet made by him and his colleagues and told me that he needed an improved version of that excel spreadsheet. That was of course very good for me, now the problem:
Project management requires several functionalities that can be found elsewhere (for example, notes in a project can be taken care by Evernote, shared files by dropbox, Gantt charts by Omni plan). My value proposition will then be: domain knowledge (i.e. the app thinks like you think) and integration between all the views of the project (one app to rule them all). The downside is that my functionalities won’t be as polished as specialized apps (specially not at the beginning).
Here is the question: Do you think integration and domain knowledge are a compelling enough value proposition? What else could I do improve my value proposition?