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Idea validation interview: how to, and how not-to


#1

I found this video and the content below it to be an excellent primer on performing idea validation interviews. The author says it’s a big mistake to “pitch” your solution at any point in the process, and don’t we all just want to do that so bad? He lays out 5 questions to ask, and 3 things to never do. Great stuff.

http://customerdevlabs.com/2013/11/05/how-i-interview-customers/