What’s the product?
TV networks regularly cancel awesome shows that have millions of viewers because they don’t have “enough” viewers for advertising purposes…
But the show has millions of viewers… what about what they want?
LastChance.tv is a crowd funding platform that allows passionate fans to pledge cash to keep the show running. In return for pledging cash fans get access to digitally streamed versions of the new series.
If 100,000 viewers of a 2-3 million audience pledge $100 it’s $10m.
LastChance.tv then liaises with the shows producers to try to give 'em the money and get things started.
Who is the ideal customer?
What pain does the product solve?
When TV shows are cancelled it sucks.
How will it make money?
It will take a percentage of all funding.
What is the early-stage path to market?
Focus on one very high profile show that was cancelled and market the product from that point forward.