What's the product?
Of the thousands of startups that are launched, there are ten times more that never see the light of day. Even so, many of those startups are built by teams of friends over a 6-12 month period and then they go ker-plunk.
A debate that often comes up for any team in the very early stages of building a startup is who deserves what % of ownership. This is especially true of the naive 20 somethings who don't understand that it's best to just split it equally.
FounderShare is a system that lets founders track who did what. Over time, in those early stages, it becomes clear who is staying up all night and putting in 10x more effort than the other folks.
FounderShare cleverly keeps track of this and creates a sense of competition amongst founders so that they if one person starts loosing too much equity (due to being a lazy) they will get motivated to put more effort in, or they will quit before too much damage is done.
Who is the ideal customer?
What pain does the product solve?
As explained above.
How will it make money?
Charge $24/month per business in exchange for time and effort tracking tools.
What is the early-stage path to market?
Content & niche marketing via startup focused websites such as this one.