I spoke to a local clinic who said they are very happy with their current solution (their website is from the 90s, can’t imagine what their software is like) and will not be switching, but said I am welcome to come and check it out for an hour, how they use it, and why they don’t want to change.
I imagine convincing people to change their system is quite a difficult task in itself. I don’t actually have any software at the minute so I’m going to go down purely on a research basis. Didn’t realise cold-calling could be so effective! Do you think it would be worth hitting the pavement in the future? There seems to be an immediate conflict over the phone when someone thinks you’re trying to sell something. They ‘accidentally’ put the phone down on me the first time. Persistence pays off
I’d be interested to hear if there is a better way I can frame this to increase my chances of getting a “yes” through to the operations room? At the moment, I’m babbling something like “I’m in the process of building appointment booking software for clinics and am currently looking to work with a local clinic to identify any problems you might have”. It’s very rough. I need to change it, maybe to something that screams “research”?
Not just that, how might I best make use of the time I spend there? I am taking a notepad, recording the whole thing on my phone, doing research into competition this week, doing research into the clinic I’m visiting, preparing a couple of questions, and keeping my eyes open for those pain points. Any other suggestions?