So I have this product that’s on beta stage.
On the niche there is only 1 product that it’s just a script(no user interface) and it’s sold as almost $200. My product has a user interface, it’s easier to use + other features.
Anyway, when I started the beta stage I sold about 20 life-time licenses between $100-$200 just by posting on the forum where most of the potential clients go. This was enough of a proof for me to know it’s worth to work and launch it.
However, the main issue is, after the setup(which is not so easy since they need to upload some files on their servers and configure some stuff) and using the product for about 2 days, they usually don’t come back or if they do, it’s after a week for half an hour or something.
After the setup and few hours of use they all tell me is great, looks good, stuff like that…but when I contact them back why they don’t use it anymore after a few days, they say “they didn’t have the time”, “they will use it shortly”, “i didn’t need it right now”. Every time I ask them, I always get the same answer that is useful and saves time.
The thing is, I want to sell this product as a monthly recurring service since I don’t like at all one-time pricing and it fits on the monthly recurring model. The broader competitors(not on this niche) charge over 200$/month, but their features are not designed for the niche i’m in so my product fits this niche way much better.
My question for you, how often your clients use your product(priced above 50$/month), a few times a week, one time a week, daily?
The more they use the more time is saves, but I’m afraid that people will cancel if they don’t use it enough. The reason I think for lack of usage is:
- the interface is not really that good and people don’t come back
- is not that useful as I thought…but why they buy it in the first place?
- the product is about optimization and they don’t really know how to do it so i need to educate them?
- they are internet marketers and they are paranoid and afraid having another server connecting to theirs and this doesn’t make them comfortable