I’m assuming your developer. If so, consider this a debugging problem. You’ve got a symptom (customers don’t engage). Now you have to find the cause.
Do you know if the issue is that they are they don’t NEED what you have, they have the need but don’t understand what you can do for them (or your price is more than the perceived value)
Have you tried to qualify the traffic?
I.e., figure out whether they have a NEED (or pain) for your SaaS.
E.g., I do consulting on Funnel and CRO optimization. My question would be "how much a visitor worth in these steps of your funnel:
- Lands on home page
- Clicks the trial button
- Starts a free trial
- Converts to paying customer.
- Using Paid search? How much are you paying per visitor?
And an option for each that is “I don’t know” and maybe " I don’t know, but would like to know".
If a customer answers “I don’t know” for all 4, then the _ probably_ aren’t a good prospect. They don’t even know what a customer is worth to them.
If The customer answers $1, $5, $20, $500, $5 then it tells me they are serious and I could probably help them, and they are overpaying for Adwords visitors
If I tell them I could build a funnel, email course, and content that would generate targeted traffic for $3 a click and they only pay for the first year (and after that the traffic is free) and they still aren’t interested then perhaps the issue is that they don’t believe I can deliver, or I"m not communicating the value proposition.