I’m curious as to how you guys handle customer interaction during their lifetime on your platform or with your product.
I’ve struggled a bit with this to find the right spot for this. A lot has been said about using teaching as a means to build trust with potential and existing customers.
But what do you do after a customer signed up? What do you do to detect customers potentially having troubles using your product, how do you interact with them over the course of their lifetime as a customer? Do you use lifecycle emails like customer.io? Do you respond to specific events in their account to get in touch with them? Do you send them newsletters as a means to give them something to respond to?
As our number of customers increases I’m finding it more and more difficult to find the right means to talk to them. I’ve started setting up camp with customer.io, something I should’ve done a long time ago, to start a better lifecycle interaction. But I’m curious as to whether there are any good practices, any experiences to share.