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Highlights: Find and prioritize your biggest marketing opportunities, instantly


#1

Hey guys! We’re creating Highlights to help busy founders and solopreneurs find and prioritize the biggest marketing opportunities from their analytics and email marketing tools.

It’s almost magic: :wink:

  1. You connect your analytics and email marketing tools
  2. We analyze performance and trends to identify optimization opportunities
  • Are your upsell emails becoming less effective?
  • Can an old blog post drive new revenue?
  • Are email clicks leading to bounces on your website?
  1. We prioritize improvements based on volume and the impact on your business’ bottom-line
  2. You make the changes, we track the performance

Thank you for taking a look!


#2

Scrolling with arrow keys does not work on your web site.


#3

Hmm You’re right. That’s pretty weird. :confused: We’re using Unbounce for the landing page. It will definitely be better with our own code base. Does the product make sense to you?


#4

The product sounds too good to be true. Hitting a pain point for us for sure.


#5

Awesome! :slight_smile: What aspect is the most important for you guys? What would add the most value?


#6

Yes, it does make sense. However, I don’t really understand how it works. “Too good to be true”, I agree with @danielherken

Also, I still, even after 10+ years in business, do not have properly configured goals and conversion tracking. It seems a requirement for your service to have properly configured analytics for web site, emails, purchases etc.


#7

Good point. Of course we can give a lot more intelligence when/if goals and conversions are properly configured, but there’s actually a lot that can be done with default metrics (bounces, opens, clicks, click paths, etc) and tracking (trends, volume, etc). The algorithm already works quite well, we’re excited to release a first version in a month or so. :slight_smile:


#8

The general approach is described right on the landing page: I.C.E.. The service apparently saves you the time you’d have to invest yourself listing all the improvement opportunities and assigning them the ICE rating.


#9

@danielherken @Dmitry You guys can see for yourselves. We launched Highlights less than 36 hours ago. :slight_smile:

Bootstrapped and proud. :blush: