I’m Mike, one of two founders bootstrapping Kindera, a home WiFi solution for parents. (https://kindera.com). I consider myself a novice entrepreneur even after the past three years and shipping a device with SaaS subscription model. Today’s introduction likely precedes a few new topics with my questions for the community. And if I can muster the courage perhaps some answers for others where my experience is of value. (Lurkers gonna Lurk)
Kindera is my first successful product launch. That is, if we measure success by the fact that we ship a real device, have customers, and they seem to like it. Tho, real financial success is yet to come because bootstrapping a hardware company is hard. For the first few years, profits go to turning over the inventory.
As an offering to the community, here’s my Lesson Learned from Kindera: Be very cautious about any business with a LTV under $500; you may find your CAC eats all of your profit. Personally, I wont consider bootstrapping another product launch with a LTV under $2000. This, I suspect, is why everyone likes B2B businesses and you get strange looks doing anything B2C today. We’re still improving Kindera and are working on a product roadmap to move that LTV number higher.