Has anyone had a successful experience with retargeting for a B2B app?
Here is our experience:
Last year we kept hearing from different people how awesome retargeting is, so we decided to give it a try. We launched retargeting campaign for Helpdesk via http://perfectaudience.com/ (it was recommended to us). It is a B2B app, so we had some doubts about running ads on Facebook and Twitter, but we did it anyway.
Unsurprisingly, results sucked. Facebook was a little better than Twitter, but the conversions were too low on both services. CTR was okay – around 1-2%. We tried it with dedicated landing pages too – no improvement. It turned out to be around $500 for every paid customer we got. And we got just two or three. We shut down the campaign.
A couple of months ago a sales guy from http://www.adroll.com contacted me and offered to run a campaign. They have a huge ad network. We decided to give it a try again in hopes that web retargeting will perform better than FB/Twitter did. So far we’ve been running a campaign for about three weeks and results are better indeed, but still not good enough.