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Guide: What you should know as a founder of a software company


I tried to distill the essence of my entrepreneur experience into a single guide:

Hopefully it’s ok to continue posting some of my articles here because many of them will be bootstrapping-related, but I can stick to one forum thread in the future if it’s too self-promotional to create a new one for each.


Almost one month to the day since you published your previous article. Do I sense a strategy to release one long blog post every month? :slight_smile:

If you don’t mind sharing, do you think your previous article caused a boost in Qbserve sales?


Almost – I don’t want to publish anything in November or December when big companies occupy all the media channels and people shift their attention to holidays. The goal is one blog post and one guest post monthly in 2018.

The previous article is an outlier because it’s relevant to everybody. I don’t think we can repeat this level of virality with something centered around productivity. But the result is 80k unique visitors and +$5k in sales already. I wish I had some app for Windows too. :roll_eyes: What’s also important: it led to hundreds of quality backlinks.

We also made a side project in a week. I haven’t promoted it except for Product Hunt and a couple of subreddits but it got its own article in Lifehacker and there’s a Qbserve banner in the extension options:


Its a very good article and certainly chimes with my experiences over the last 12 years.


Some provided resources are very cool!

However, I felt that the post was way too long, and still (not a surprise for such a huge subject) failed to cover all the bases. It left a feeling of jumping from topic to topic. I feel if split into a few posts it could have provided better details and read more clearly.


Yes, I was editing out a lot to keep the section lengths balanced. But I don’t think it’s too long (under 4k words) compared to many guides I’ve read.

So, it feels a bit like running a company? Then it’s a feature, not a bug! :slight_smile:


Oh, you’re trying to make it a guide? Then it should be better structured - content table and whatnot. Without a way to navigate the structure it is just a post, and for a post it is lengthy and doesn’t make only one point (as a post should do).

Note: I’m not questioning the quality of info - which is very good! - just the accessibility and format. I believe you’d make more service for a reader and get more Google juice if you split the data in separate pages, navigable from a main “guide” page.


Thanks, a content table sounds great for a post with 10 subheadings. I think we’ll explore each topic in a separate post in the future and update the guide with links to them. From what I’ve read, Google likes 2k+ words articles nowadays – so the current amount of content is not enough to split it into pages.


Congrats Ivan, it’s great work and your illustrations are amazing. Glad to read that it’s paying off!

About writing ressources, I find the Hemingway App very helpful. Without it, I keep writing massive hard-to-read sentences and using the passive voice.


Thanks! Yes, I check one of the final drafts with Hemingway and it usually finds a few simpler words.

For writing itself I like Bear despite some early flaws (no revisions and tables yet):


Back to the blog! The article from the first post is getting close to 30k unique visits.

Meanwhile, I tried to extract my approaches to learning: