A friend and I have developed a Windows Desktop Application which allows users to instantly stream ANY video file directly to their Apple TV and Chromecast device.
•We have very good feedback from our users.
•Our conversions from our website is quite good (10% download our free trial, 10% of those convert, ~1% conversion rate).
•First time for both founders selling software completely online.
•Generating enough traffic.
•We have a competitor with a much larger budget, we have some key advantages but having trouble expressing them (and getting in front of the users to express the differences)
Our app is selling for $15USD at the moment so paid advertising would be incredibly difficult with a life time value of $15.
Our product is PopCast and can be found at www.popcastapp.com.
If anyone has any ideas or suggestions on how we can solve some of our weaknesses, I would be very grateful.