I think there is value in a tool like highlights. It’s not straight-forward for most people to understand what their analytics are trying to tell them.
@TheDaveCollins does a wonderful job in his videos to teach it for Google Analytics/Search Console/SEO, but having a tool do it for me sounds amazing.
I think the header is a bit too long and I’d test removing the “identifying and” because the real value is in fixing it.
I’d also test adding testimonials to the page. There is little in the way of social proof (only the “integrations” somewhat count towards that).
Have you tested this pricing or are you super-early-stage?
My gut feeling is that this is clearly a B2B product and for more sophisticated customers. As such $99/mo is a reasonable price.
However, I think the free plan offers way too much. The benefit of going premium isn’t clear to me.
I’d test dropping the unlimited tracking from the free plan. Instead go with something like “10 results each month” or so.
I pay more than $100 for Ahrefs and on some reports they only show me 10 results until I pay >$200 - so you can pull that off on the free plan
I wasn’t able to connect Drip and I don’t have Mailchimp, so I only tested Google Analytics.
The suggestions are good - maybe I should really look into optimizing things.
Some pages are double-reported (difference in parameters,